Unit 1（课件）- 《新商务英语综合教程4》同步教学（清华大学版）

Section A: Lead-in 2 Learning Objectives 1 Section D: Cultural Tips 5 Section B: Readings 3 4 Section C: Language Skills in Focus 1 Learning Objectives In this unit, you will learn to understand the meaning and the forming of corporate culture; to get basic information about business etiquette; to master the new words and expressions related to business etiquette; to transform active and passive voice in translation; to grasp the skills in writing typical characters of different types of literature Section A: Lead-in 2 What does the picture describe and what information can you get from it? 3 Section B: Readings What Is Corporate Culture? Being a Gentleman at the Office: the Dos of Business Etiquette Pre-reading Questions: 1. What, in your opinion, is corporate culture? 2. What is the function of corporate culture? 3. What kind of corporate culture do you like? What Is Corporate Culture? Corporate culture is a set of characteristics that define a business. These characteristics involve employee attitudes, standards (policies and procedures), and rites and rituals. The culture of a company is connected to the characteristics found in the surrounding society, but it also has some traits, such as a hierarchy system, which are unique. It can be negative, neutral, or positive, and although some businesses like to portray corporate culture as static, in most cases, it changes over time. The attitude of those within a company is perhaps the most fundamental element of corporate culture. When rank and file employees, executives and managers are all on the same page as far as basic corporate values, it becomes possible to have general agreement on the relationships that must be in place to accurately reflect the desired set of characteristics for the business. People in a business use their collective attitude to set standards that govern the operation of the business. Companies typically express these standards through the policies and procedures that define