Chapter 8 Part 1（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 8 After-sales Service Part 1 Comments After Sales Part 2 Dealing with Customer Feedback 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 4 Customer Maintenance Part 3 Dispute Settlement Part 5 Consumer Habits and Characteristics 第 3 页 Objectives be able to deal with customers’ after-sales comments Chapter 8 After-sales Service be able to deal with customers’ feedback be able to deal with customers’ disputes and complaints be able to deal with customer maintenance properly get to know the consumers’ habits and characteristics of different countries PART 1 Comments After Sales Comments After Sales 第 5 页 Reviews and comments on your product page can be sales boosters or killers, depending on how you manage them. 92% of consumers read online reviews before buying something. Moreover, reviews on your website improve SEO. Therefore a comments section is a must for every store. 第 6 页 1. How to Work with Comments If you have fewer than 1,000 visitors per day, and then do not add a comments section to your product page. If you do, it will remain empty on the majority of your page. Moreover, “0 comment” or “Be the first to comment” looks depressing and can make your visitors think that nobody is interested in your product. If you are sure you need a comments section, here are a few rules to follow: • Place one or two comments on every product page to make them look more friendly. • Don’t write the comments by yourself or, even worse, hire a copywriter to do it. Just ask your friends, relatives, or clients who actually tried your product. • If you sell a complicated product, such as electronics, you can invite geeks and experts to review it. • Make sure you reply to every critic who leaves feedback in your comments section. Comments After Sales 第 7 页 1. How to Work with Comments So you’ve got your first comment, either from friends or from strangers. Friends are likely to leave good feedback, but strangers are different — you’ll never know if there