Chapter 6 Part2（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 6 Pre-sale Communication Part 1 Product Information Inquiry Part 2 Price Negotiation 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 3 Shipping and Packaging 第 3 页 Objectives be able to reply the product information inquiry Chapter 6 Pre-sale Communication be able to write price negotiation letter be able to write shipping and packaging letter PART 2 Price Negotiation Price Negotiation 第 5 页 Unlike domestic online customers, most cross-border customers do not bargain with sellers in most cases. Most of the buyers will decide whether to place the order based on the released price. While some customers will bargain with the seller for discount before placing an order. For some products with considerable profit margin, the seller should not immediately cut the price after the counter-offer from the customer, but should pretend to ask the supervisor’s approval and reply later, so that buyers think the released price isn’t unrealistically high. In addition, there are some small wholesale customers on the cross-border e-commerce platform. Sellers should negotiate about the wholesale price according to the quantity and try to retain these small wholesale customers, which will bring great advantages to the positive cycle of online stores. Price Negotiation 第 6 页 Several tips need to be paid attention here: • Set a reasonable price according to the cost and market situation. • Try to talk about the quality and show the strong points of the products if the buyer is not satisfied with the price. • Consider giving free gifts instead of giving a discount. • Discount could be given for large order. • Try to contact the buyers who don’t finish the payment. Price Negotiation 第 7 页 Sample 1: Offering Discount Dear Arthur, We appreciate the order No. BT9292 from you. For more future orders from you, we decide to give a more 5% discount to you. We have adjusted the price for your order. Please check the price. We will ship your order within 24 hours once yo