Chapter 6 Part1（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 6 Pre-sale Communication Part 1 Product Information Inquiry Part 2 Price Negotiation 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 3 Shipping and Packaging 第 3 页 Objectives be able to reply the product information inquiry Chapter 6 Pre-sale Communication be able to write price negotiation letter be able to write shipping and packaging letter PART 1 Product Information Inquiry Product Information Inquiry 第 5 页 On the cross-border e-commerce platform, the seller will usually introduce the products (or services) in detail on the description page, including product quality, colour, specifications, size, materials, modes of sale, etc. Customers buy goods (or services) by choosing a platform that is cost-effective, safe, reliable, and with comprehensive information. As customers cannot see the real products (or services) through online shopping, they can only judge the products through the pictures, descriptions and customer reviews on website (or APP). In this case, customers will inquire the products through e-mail or social media from the customer service staff. Customer service staff should be proficient in professional knowledge about all the products, have good promotional skills, and respond timely and effectively. In this way, they can put away customers’ worries before buying products, promote product sales and improve customer conversion rate. 第 6 页 1. Product Quality Inquiry Sample 1: Inquiry About Quality of Boots Product Information Inquiry April Hello, could you send me some real product pictures? Are these boots really waterproof? WGZNYN 2021 Winter Women Boots Waterproof Women Snow Boots Platform Keep Warm Ankle Boots with Thick Fur Heels Botas Mujer 36—43 第 7 页 1. Product Quality Inquiry Sample 1: Inquiry About Quality of Boots Product Information Inquiry Dear April, Thank you for your inquiry. The snow boots you are interested in are the best-seller in our store. They are of good quality. The boots are made of suede. We guar