Chapter 5 Part5（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 5 Online Marketing Part 1 Platform-inside Promotion Part 2 Store Promotion 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 4 SNS Marketing Part 3 E-mail Direct Marketing Part 5 Video Marketing and SEO 第 3 页 Objectives get to know platform-inside promotion Chapter 5 Online Marketing get to know shop promotion get to know SNS marketing get to know video promotion and SEO be able to run a promotion plan PART 5 Video Marketing and SEO Video Marketing and SEO 第 5 页 1. Video Marketing Video marketing refers to the use of video to market or promote your brand or offering on digital channels. In simple terms, when you use video to market your brand, product or service, engage on social media channels, educate your prospective and current customers, and interact with them, you’re said to be using video marketing. There are many types of video marketing, such as: Video banner ads appear as advertisements on a landing page or website. Pre-, mid-, or post-roll video advertisements play before, during, or after an online video or a video posted on social media. Video Marketing and SEO 第 6 页 1. Video Marketing TV video ads air as traditional commercials on linear TV outlets or streaming services. Live video includes real-time streaming of an event, conversation, or product launch. Sponsored video is easily recognised by that telltale disclaimer, “This video is brought to you by...” This category also covers explainer videos about companies and their products. Sponsored product placement is a self-referential form of video marketing that places a company’s brand or product within another type of video. Video Marketing and SEO 第 7 页 1. Video Marketing We have learned about the types of video marketing, how do we make our product popular by video? (1) Set goals for video marketing. At the beginning of any new social media undertaking, there’s a need to set goals. What do you want your videos to accomplish? Where will these videos fall in the marketing f