Chapter 5 Part4（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 5 Online Marketing Part 1 Platform-inside Promotion Part 2 Store Promotion 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 4 SNS Marketing Part 3 E-mail Direct Marketing Part 5 Video Marketing and SEO 第 3 页 Objectives get to know platform-inside promotion Chapter 5 Online Marketing get to know shop promotion get to know SNS marketing get to know video promotion and SEO be able to run a promotion plan PART 4 SNS Marketing SNS Marketing 第 5 页 SNS (Social Networking Sites), also known as social media, refers to the sites and technologies that allow people to write, share, comment, discuss, and communicate with each other. It is a platform for content creation and exchange based on users’ relationships on the Internet. SNS marketing means to conduct marketing, public relations, and customer service using social networks, online communities, blogs or other online collaborative platforms. Since SNS marketing has the advantages of low cost and high reach, it is becoming a hot and key marketing spot in recent years. 第 6 页 The main paid marketing that Facebook offers is Facebook Ads and Promote Post. Facebook Ads consists of the title, body, image and URL. It generally uses very concise but attractive text and image to deliver our message and attract customers to click the link to visit our store or product. We can set the target audience for every advertisement, using age, gender, location, occupation, hobbies and other conditions to make our advertisements more precise, and to reach our target customers more accurately. Moreover, we can analyse the effect of advertisements with the data provided by Facebook, and timely adjust our marketing strategies. In addition, we can also post on our personal account or Facebook page to advertise and promote our products or stores. We can promote any posts, and we can also set the target audience we want to reach, as well as our daily promotion budget. This is a very convenient and low-cost way to promote on