Chapter 5 Part2（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 5 Online Marketing Part 1 Platform-inside Promotion Part 2 Store Promotion 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 4 SNS Marketing Part 3 E-mail Direct Marketing Part 5 Video Marketing and SEO 第 3 页 Objectives get to know platform-inside promotion Chapter 5 Online Marketing get to know shop promotion get to know SNS marketing get to know video promotion and SEO be able to run a promotion plan PART 2 Store Promotion Store Promotion 第 5 页 Store promotion is a way for store operators to carry out their own marketing activities without any agency. Store promotion makes cost and risks easy to control, has rich means and obvious promotion effect, and increases customer engagement and loyalty. There are several tips for promotions. Before launching any sales programme, you should: choose a suitable time period; analyse customers’ requirements; decorate your shop; make sure about the stock of the products; design an attractive promotion plan. 第 6 页 1. Promotion on Product Page The seller can set several promotion activities directly on the product page, which can attract more buyers when they are browsing the page. The following are product page promoting activities. Store Promotion Sample 1: Product Promotion of a Sweater on AliExpress Winter 100% Mink Cashmere Knitted Pullover Women’s Sweater Super Warm Jumper Female Long Sleeve Solid Soft Loose Sweater Tops US$ 5 off every US$ 40 spent on promo | Extra 5% off 3 orders US$ 24.38 US$ 46.00 -47% Colour: Burgundy Size: XXL Quantity: 1 Additional 5% off (3 pieces or more) 499 pieces available Ships to: United States Free Shipping From China to United States via AliExpress Standard Shipping Estimated delivery on Jan. 17 第 7 页 1. Promotion on Product Page Store Promotion 译文 冬季100% 水貂羊绒针织套头衫 女式毛衣 超级保暖 针织套衫 女长袖 纯色柔软宽松毛衣 上衣 每花40 美元就可享受5 美元折扣，购买3 件额外优惠5% 24.38 美元 46.00 美元 -47% 颜色：紫红色 尺码：XXL 数量：1 额外5% 折扣（3 件或更多） 库存：499 件 运往美国 包邮 通过速卖通标准运输从中国到美国 预计1 月17 日交货 第 8 页 1. Promotion on Product Page S