Chapter 5 Part1（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 5 Online Marketing Part 1 Platform-inside Promotion Part 2 Store Promotion 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 4 SNS Marketing Part 3 E-mail Direct Marketing Part 5 Video Marketing and SEO 第 3 页 Objectives get to know platform-inside promotion Chapter 5 Online Marketing get to know shop promotion get to know SNS marketing get to know video promotion and SEO be able to run a promotion plan PART 1 Platform-inside Promotion Platform-inside Promotion 第 5 页 We complete the store registration, products selection, products processing and uploading, store decoration and other preparatory work, but we find that there is no increase in store visits, products exposure and other relevant data. What should we do? Store marketing and promotion can help us attract customers, increase visits and expose of our store and products, bringing more orders and transactions. In general, store marketing is divided into platform-inside marketing and platform-outside marketing. In this chapter, we will mainly introduce the method and skills of platform-inside marketing. Platform-inside marketing means to advertise and promote the store and products by using the marketing tools provided by third-party cross-border e-commerce platforms. Platform-inside Promotion 第 6 页 1. AliExpress Promotion Among the major cross-border e-commerce platforms, AliExpress provides the most effective and largest number of platform-inside marketing tools for sellers. Some of these marketing tools are paid, while others are free. Paid marketing tools of AliExpress are mainly Through Train and Affi liate Program. Platform-inside Promotion 第 7 页 1. AliExpress Promotion Through Train Through Train is a promotional method, a pay-per-click marketing tool. Get a direct display location for the search page by bidding on search keywords. The higher the bid, the higher the display position of the corresponding search term. AliExpress platform members set multidimensional keywords inde