Chapter 4 Par2（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 4 Store Profile Part 1 Storefront Part 2 Company Profi le 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 3 Brand Story 第 3 页 Objectives be able to set up a storefront Chapter 4 Store Profile be able to write a company profile be able to write a brand story PART 2 Company Profile Company Profile 第 5 页 1. What Is Company Profile Company profile is where we introduce the basic information of the store and show its advantages and strengths, and thus it cannot be neglected. In general, cross-border e-commerce stores can be divided into business stores and personal stores. These two types of store descriptions have different focuses. The business store description is richer in content, while the personal store description is usually more concise, and pays more attention to visual marketing tools such as store decoration. Customise your company profile to showcase what your company is to offer. You’ll be prompted to add a basic overview of your company, your business type, main products you offer, certifi cations, patents, and other relevant credentials. Company Profile 第 6 页 2. Elements of Company Profile In the introduction of the enterprise’s online store, the basic information of the company is briefly introduced. In the introduction of personal online store, it generally includes the store name, website, main products, features and vision, which is simple and clear. Elements of company profile include: (1) A general overview. A general overview of a company usually includes nature of business, business scope, position in a specific business area, founding time, headquarter and so on. Company Profile 第 7 页 2. Elements of Company Profile (2) Review of the history. If the company has a good reputation as well as a long history, it is necessary to introduce its development. To some extent, a long history gives the impression that the quality of the products or services can be guaranteed. If the company is merged with two or more companies, it