Chapter 4 Par1（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 4 Store Profile Part 1 Storefront Part 2 Company Profi le 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 3 Brand Story 第 3 页 Objectives be able to set up a storefront Chapter 4 Store Profile be able to write a company profile be able to write a brand story PART 1 Storefront Storefront 第 5 页 Storefront is a way for companies to add flare to their listings and expand their brand story. It’s a free, intuitive service made up of pre-formatted, customizable layout. Amazon stores offer merchants the option to have an online store dedicated to their Amazon listings only. They come as a replacement for Amazon pages and offer a lot more content, options and flexibility. For example, merchants can now have dedicated pages for each of their product lines, use the advantage of HD video and most importantly, differentiate their brand from their competitors. Setting up a storefront on Alibaba.com is fairly simple. There are four main pages of our minisite that we should customise to showcase our brand. These include our minisite home page, company profi le, contact page, and shop page. Storefront 第 6 页 Start by customizing our minisite home page. Arrange the layout with drag and drop tools. Set the colour scheme to match our branding, and upload our logo in high resolution. Add any other supporting media. The fi rst step is to decide the overall style and colour of the store. In this process, we should take full consideration if the selected style and colour are consistent with our main business scope or brand image. For example, the store decoration of baby products is generally more lovely and warm, and the colour is usually pink and white. The store decoration of digital products or men’s clothing is generally more concise and business-style, and the colour is usually blue or black and white. Storefront 第 7 页 Sample 1: A Baby Clothing Store Storefront 第 8 页 Sample 2: An Earphone Store Storefront 第 9 页 Once the style and colour of the store has