Chapter 3 Part3（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 3 Product Information Part 1 Title Description Part 2 Product Specifics 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 4 Logistics Description Part 6 Return, Warranty and Feedback Part 3 Product Description Part 5 Payment Description 第 3 页 Objectives be able to make a good title Chapter 3 Product Information be able to make clear product specifics be able to make product descriptions be able to state the logistics information precisely be able to describe the payment and return policy correctly PART 3 Product Description Product Description 第 5 页 1. What Is Product Structure Products are critical to cross-border e-commerce. It can be said that good products can help companies gain the world. In general, products that are suitable for cross-border e-commerce sales have the following characteristics: small, light and high-added value. In short, “small and beautiful” products are most suitable for sales on cross-border e-commerce platform. When looking for products on online shops, pay attention to the product structure. There are mainly three types of cross-border e-commerce products: best-selling products, flow-increase products and profitable products. Product Description 第 6 页 1. What Is Product Structure Best-selling products are hot products, with high flow, high exposure, large orders and other characteristics. However, they are not the source of profits for shops. Usually, the price of these products is low, and the direct impact is that the profit margins are small, even no profit margins. Thus, it is recommended that shops only set 1—2 best-selling products per store. Create bestselling products by reducing price, increasing discount rates, which will bring a lot of page views and orders in the short term for the shop, as well as promote the sale of other products. Product Description 第 7 页 1. What Is Product Structure Flow-increase products refer to the products that can increase page views for the shop. Same as best-selling p