Chapter 3 Part2（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 3 Product Information Part 1 Title Description Part 2 Product Specifics 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 4 Logistics Description Part 6 Return, Warranty and Feedback Part 3 Product Description Part 5 Payment Description 第 3 页 Objectives be able to make a good title Chapter 3 Product Information be able to make clear product specifics be able to make product descriptions be able to state the logistics information precisely be able to describe the payment and return policy correctly PART 2 Product Specifics Product Specifics 第 5 页 1. What Are Product Specifics The system will show up a product title when the buyer’s search words match its product specifi cs. The more detailed the product specifics are, the more easily the product is searched. Professional and complete product specifics can make it convenient for the seller to gain multi-directional and multi-angle traffic, such as from the buyer, from the buyer under to-beestablished categories with the same specifics, from platform’s themed promotions, and even from SEO. Product Specifics 第 6 页 1. What Are Product Specifics Professional and complete product specifics can reduce the time and frequency required by the buyer and the seller to communicate over product problems, and can also avoid disputes or refunds due to poor or time-delay online communication. The product specifics in cross-border e-commerce are a tool for marketing which describes the value of the products in proposition to the customer’s buying potential. Product Specifics 第 7 页 2. What Should Be Included in Product Specifics Key specifics — brands, models, etc. that are used for particular products. Universal specifics (also called purchase specifics) — gender, age, etc. that can be shared by other categories. Sales specifics (also called specification attributes) — colour, size, season, etc. specially for clothing category, which make up SKU, and have a direct impact on the buyer’s purchase and the sel