Chapter 3 Part1（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 3 Product Information Part 1 Title Description Part 2 Product Specifics 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 4 Logistics Description Part 6 Return, Warranty and Feedback Part 3 Product Description Part 5 Payment Description 第 3 页 Objectives be able to make a good title Chapter 3 Product Information be able to make clear product specifics be able to make product descriptions be able to state the logistics information precisely be able to describe the payment and return policy correctly PART 1 Title Description Title Description 第 5 页 1. Elements of the Product Title A good title description should stimulate buyers’ desire to buy directly after buyers see the title without even clicking into the details. The fi rst thing to follow is that you need to make sure the title description is a collection of product keywords. Therefore, we must put the core and most accurate keywords of products in the title description. In general, title description consists of core words, attribute words, long-tail keywords and so on. In simple terms, the core words are the keywords to describe the products. For example, the core word of a women’s dress can be “dress” or “women’s dress”. Attribute words are used to describe products’ attributes, such as colour, size, material, style and use. Long-tail keywords, also known as fl ow words, refer to the keywords that do not have much relationship with the products, but can bring more page views, such as “plus size” “free shipping” “wholesale” and so on. Title Description 第 6 页 1. Elements of the Product Title Sample 1: Sunglasses ATTCL Men’s HOT Fashion Driving Polarised Sungl asses for Men Al-Mg Metal Frame Ultra Light 译文：ATTCL 牌男士热销时尚驾驶偏光太阳镜 镁铝合金超轻框架 Title Description 第 7 页 1. Elements of the Product Title Sample 1: Sunglasses VEITHDIA Aluminum Magnesium Brand Designer Polarised Sunglasses Men Glasses Driving Glasses Summer 2022 Eyewear Accessories 6529 译文：VEITHDIA 牌铝镁材质偏光太阳镜 品牌设计师设计 男式眼镜 适合驾驶 2022 年