Chapter 2 Part6（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 2 Cross-border E-commerce Platforms Part 1 AliExpress Part 2 eBay 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 4 DHgate Part 6 Other Cross-border Platforms Part 3 Amazon Part 5 Wish 第 3 页 Objectives acquire basic knowledge about different cross-border e-commerce platforms Chapter 2 Cross-border E-commerce Platforms be aware of the differences and features of various e-commerce platforms be familiar with the cross-border e-commerce platforms in China PART 6 Other Cross-border Platforms Other Cross-border Platforms 第 5 页 As worldwide entrepreneurs have come to realise the enormous business opportunities possibly arising from e-commerce, the transformation from traditional offline trade modes to Internet-based e-commerce modes are underway in many enterprises. In this context, regional e-commerce platforms popular with local consumers have emerged in different countries, such as Coupang (South Korea), Made-in-China and Cdiscount (France). 第 6 页 1. Coupang Coupang is the largest cross-border e-commerce platform in South Korea. It is an e-commerce enterprise headquartered in Seoul, the capital of South Korea. The founder is Bom Kim. The company was founded in 2010. The platform has gained popularity thanks to its creative approach and innovative technologies applied to mobile e-commerce and customer services. It’s fair to say that the company has set new standards for online shopping in South Korea. Other Cross-border Platforms 第 7 页 1. Coupang It operates a vast logistics network with more than 15,000 full-time drivers. Over 70% of the Korean population lives within 7 miles of a Coupang logistics centre. In some ways, Coupang’s logistics make even Amazon look slow and inefficient (though, to be fair, Korea is 1% the size of the US). Coupang offers free next-day delivery on items purchased before midnight. Customers leave reusable containers outside their doors, so most packages are delivered without an additional cardboard box. And customers