Chapter 2 Part5（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 2 Cross-border E-commerce Platforms Part 1 AliExpress Part 2 eBay 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 4 DHgate Part 6 Other Cross-border Platforms Part 3 Amazon Part 5 Wish 第 3 页 Objectives acquire basic knowledge about different cross-border e-commerce platforms Chapter 2 Cross-border E-commerce Platforms be aware of the differences and features of various e-commerce platforms be familiar with the cross-border e-commerce platforms in China PART 5 Wish Wish 第 5 页 1. Overview of Wish Wish is a high-growth mobile-commerce online marketplace that allows shoppers to browse and buy items from third-party sellers. It was founded in San Francisco in 2010 by Peter Szulczewski and Danny Zhang, and has since become popular across the world. It was designed to connect consumers with product merchants while providing a personalised experience, including the ability to share and suggest items to friends. 拓展视频——Wish介绍 第 6 页 Wish 第 7 页 2. Things You Can Buy and Sell on Wish Wish has a seemingly endless inventory — if you can think of a product, you can almost certainly buy it on Wish. The app is predominantly known for niche products and budget items, spanning categories such as beauty, fashion, electronics, gadgets, and more. However, premium and expensive products exist on Wish, too, including refurbished electronics and authentic brands, verifi ed by Wish’s Brand Directory. Wish 第 8 页 3. How Long Does It Take to Get Items from Wish In conjunction with its rock-bottom prices and wide product selection, shoppers also know Wish for its slow shipping speeds. 87% of Wish sellers ship directly from China, meaning customers usually wait for between two and four weeks to receive their products — despite Wish’s 1—5 day fulfillment rule. While some Wish customers will happily wait this long time in exchange for affordable products, the reality is that most orders take much longer time to arrive, making delivery speed one of the top complaints about