Chapter 2 Part2（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 2 Cross-border E-commerce Platforms Part 1 AliExpress Part 2 eBay 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 6 Part 4 DHgate Part 6 Other Cross-border Platforms Part 3 Amazon Part 5 Wish 第 3 页 Objectives acquire basic knowledge about different cross-border e-commerce platforms Chapter 2 Cross-border E-commerce Platforms be aware of the differences and features of various e-commerce platforms be familiar with the cross-border e-commerce platforms in China PART 2 eBay eBay 第 5 页 1. Overview of eBay On September 3, 1995, Pierre Omidyar founded AuctionWeb. Though this name may not ring a bell today, in 1997, it would give rise to the multinational e-commerce empire known ever since as eBay. More than two decades after its inception, the shopping and auction website has become one of the consumer Internet and online services accompanying with the largest market cap globally. eBay’s platform connects buyers and sellers in more than 190 markets worldwide, and it ranks as the second most visited online marketplace in 2021, only surpassed by long-time rival Amazon. eBay is an online marketplace built to enable trade on a local, national and international basis. eBay offers an online platform where millions of items are traded each day through “Online Auction Format”, also called “Auction-style Listing”, or through immediate “Buy It Now” “Fixed Price” and eBay Store listings. eBay 第 6 页 2. Profit and Transactions Revenue can be defined as the amount of money a company receives from its customers in exchange for the sales of goods or services. Revenue is the top line item on an income statement from which all costs and expenses are subtracted to arrive at net income. Figure 2-1 Net Revenue of eBay from 2013—2021 eBay 第 7 页 2. Profit and Transactions eBay annual revenue for 2018 was $ 8.65B, a 12.86% decline from 2017. The revenue for 2019 was $ 7.43B, a 14.11% decline from 2018, and the annual revenue for 2020 was $ 8.89B, a 19.72% increase from 2019 as