Chapter 1（课件）-《跨境电子商务英语》同步教学（北京邮电大学出版社）

Chapter 1 Introduction to Cross-border E-commerce Part 1 What Is Cross-border E-commerce Part 2 Cross-border E-commerce in China 1 2 3 4 5 目 录 ONTENTS 行业PPT模板http:///hangye/ 第 3 页 Objectives be able to understand what cross-border e-commerce is Chapter 1 Introduction to Crossborder E-commerce be familiar with the cross-border e-commerce in China be familiar with China’s cross-border e-commerce pilot zones PART 1 What Is Cross-border E-commerce What Is Cross-border E-commerce 第 5 页 1. Definition of Cross-border E-commerce Cross-border e-commerce refers to import and export trade by means of different electronic commerce ways in different customs territories. The narrow concept of cross-border e-commerce refers to cross-border retail network, making deals on different e-commerce platforms, by payment and delivery of goods through cross-border logistics. Cross-border network retailing is a new form of trade generated by the development of Internet to a certain stage. With the help of the Internet, transactions are reached, payment and settlement are carried out, and goods are delivered to consumers through cross-border logistics by means of express mail, small bags and other mails. According to the type of interaction, the main modes of cross-border e-commerce can be divided into B2B, B2C, C2C and so on. Among them, B2C and C2C are both facing the end consumer, so they can be collectively referred to as cross-border network retail. 拓展视频——跨境电商的概念和特征 第 6 页 What Is Cross-border E-commerce 第 7 页 2. Classification of Cross-border E-commerce (1) Based on commodity fl ow direction. According to the fl ow of goods, the business model of cross-border e-commerce can be divided into import cross-border e-commerce and export cross-border e-commerce. The import cross-border e-commerce refers to the cross-border e-commerce engaged in commodity import business. Specifically, it refers to the whole process of selling overseas commodities to the domestic market through cr