内容正文:
U7 How much are these socks?
Section B 2a-2c
能够使用”Come and buy...at..”,“We have...for only...” “Sth is /are only....” “Welcome to...”等句型描述促销活动,并能正确表达衣服名称和价格。
1.
能够了解促销广告的特点,并在阅读中养成关注key words、topic sentence的习惯,学会使用skimming、scanning等阅读策略,完成阅读任务。
2.
尝试分析促销广告的结构,使用目标句型,为自己的服装店撰写有吸引力的促销广告。
3.
Learning objectives学习目标
How much is the sweater?
It’s twenty-five dollars.
$ 15
$ 25
Say the words you see and talk about them.
Free Talk:
Review
How much are these shoes?
They’re two hundred and forty dollars.
$ 230
$ 240
Review
Say the words you see and talk about them.
Free Talk:
Double Twelve is coming.
All clothes are on sale.
All shop ownersr (店主)are having a great sale.
They are selling clothes at very good prices.
70% off/ discount
三折
buy one get one free 买一送一
buy two get one free 买二送一
buy a coat get a free hat
买大衣送帽子
buy ... get a free...
买...送...
cheap
What else(其他) can you do to attract the customers(顾客) ?
Free talk
discount
coupon
celebrity endorsement
live stream
poster/
advertisement
rational spending
理性消费
What can they do?
打广告?
打折?
自媒体?
直播卖货?
As a student,
which one can we chooes to help them?
Before reading
Tip 1: predict according to the picture
Predict: What can we buy at his clothes store?
sweaters, skirts, shorts,
trousers, jackets, shirts,
hats, shoes, socks
1. a skirt _____ 2. a sweater _____
3. socks _____ 4. trousers _____
5. shorts _____ 6. shoes _____
How much do you think these things cost(花费)?
2a
a. $3 b. $15 c. $30 d. $20 e. $22 f. $25
11
Fast reading
1. Read the article quickly and answer.
What type(类型) of article is it?
A letter.
An ad.(广告).
A notice(通知).
A survey report(调查报告)
Tip 2: skimming略读
focus on topic sentence
slogan
Topic sentences and conclusion sentences can help us get the main idea.
Let's predict!
Elements of an ad
一则广告的元素
picture ?
title ?
price ?
goods ?
Title
Beginning
a slogan
口号 标语
吸引顾客
Body
Clothes and details
Ending
再次招揽顾客
2. How many parts does the ad. have?
Three
Carefu