3.3Reading（课件）-《电商物流英语》同步教学（北京邮电大学出版社）

Unit3 Counter-offer 目录/Content 1 2 3 4 Professional Preparation Professional Conversation Reading Grammar 5 6 Writing Culture Extension Unit Objectives After studying this unit, you are able to: learn ways of counter-offering learn useful expressions about counter-offer practice writing business fax Unit 3 Counter-offer 3 Reading Counter-Offer In international trade, when the offeree accepts the terms and conditions stated in the offer, the transaction is concluded. However, in most cases, the offeree would reject the terms or conditions or state his own terms or conditions by return. The rejection or partial rejection of the offeree to the offer is called counter-offer. It is actually a counter proposal initiated by the original offeree. In a counter-offer, the purchaser may express disagreement to the price or packing or shipment and state his own terms instead. Once the counter-offer is made, the original offer is no longer valid, and the offeree now becomes the offeror as the counter-offer becomes the new offer. Reading 5 A counter-offer is an offer made by an offeree to an offeror, accepting some terms and changing other terms. Such alterations indicate that business has to be negotiated on the renewed basis. The one who makes a counter-offer should express regret at inability to accept, explains reasons for non- acceptance and reminds that there may be any other chances to do business together in the future. Counter-offer constitutes the main part of business negotiations. During the negotiation, many issues (such as quality, quantity and packing of the goods, price, shipment, insurance, payment terms, commodity inspection, disputes and settlement of disputes, force majeure, and arbitration, etc.) will be talked between the sellers and the buyers. So counter-offer are usually time consuming and may go many rounds before business is concluded or dropped. Reading 6 Reading New words offeree /ˌɒfər'i:/ n.