Module 1 Task One Business Relations（课件）-《外贸函电》同步教学（中国石油大学出版社）

Module One Business Preparation Task one Establish Business Relations Objectives After completing this part, you will be able to 1. Know the source of developing new customers; 2. Know the structure of establishing business relations; 3.Be able to write letters of establishing business relations; 4. Master the useful words, expression, and sentences. I Introduction Establishing business relations is the first step in international trade. It is fairly true to say no customer, no business. To establish business relations with prospective dealers is one of the important undertakings either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. We should not only do everything possible to consolidate old customers but also seek new ones to enlarge our business. Generally, the company can obtain the information about the potential customers through the following channels: Internet 互联网 Advertisement 广告 Bank 银行 Chamber of Commerce 国内外商会 Commercial Counselor’s Office in China ( Foreign country) 中外使馆商务参赞处 Exhibits 展览会 Trade Directories 行、商名录 Business Associations 同业商行 Trade Journals 行业杂志 Trade Associations 同业工会 Having obtained the information about the potential customers, the company can send a letter to express the desire to establish business relations. I Introduction Usually such letters cover the following points: ★The source of information; ★The intention of writing the letter (to establish business relations); ★Self-introduction (Generally, it includes two parts: the introduction of the company and its main prod