Unit 1 Part Three（课件）-《商务英语》同步教学（北京邮电大学出版社）

Unit 1 Communication 目录 CONTENT Starting-up Part One Reading and Critical Thinking Part Three Listening and Speaking Part Two Grammar Part Four Project Part Six Practical Writing Part Five Part Three Reading and Critical Thinking Reading and Critical Thinking Section A Intensive Reading Workplace Communication 1 Communication in the workplace is essential for company success, high productivity and a positive culture. 2 If your communication is effective, you will definitely save time. You need to ensure clear briefs: your expectations and deadlines need to be set, too. This avoids guesses, and ensures important information is not missed. Clear instructions result in employees working effectively and efficiently. 3 Presentations are a great way to communicate company success and targets, and give recognition to excellent workers. This type of communication is important because it allows employees to learn about how the company is performing and develop their knowledge. It also helps build relationships with other teams within the business and give employees the ability to be brand ambassadors. Reading and Critical Thinking 4 When communicating, it is crucial to be aware of your body language to ensure your message is clear enough. As a leader, you need to be approachable so employees can discuss issues and ask questions. This is important for the keeping of staff and a good company culture. It is also important for employees to work effi ciently. You don’t want anyone sitting confused or lost. 5 If the company has many offi ces, it is important that all employees are aware of every offi ce’s activity and offering. This is fundamental for employees to represent the business to its maximum potential and to be able to cross-sell the different services. 6 If you have offices in different countries or a team speaking different languages, it is essential you communicate effectively. Ensuring everyone has the same information in a c