4 Business model of cross-border e- commerce（课件）- 《跨境电子商务基础与实务（双语版）》同步教学（铁道出版社）

跨境电子商务基础与实务（双语版） Content Overview of E-commerce Overview of Cross-border E-commerce Operating mode Business model of cross-border e- commerce Platform of cross-border e-commerce International Logistics Services Pattern Technology of cross-border e- commerce Cross-border e-commerce in Hangzhou Cross-border e-commerce in Chongqing Threats and challenges Prospect of cross-border e-commerce 跨境电商是电子商务的一种特殊形式，在研究跨境电商之前，首先对电子商务进行概述。 2 Business model of cross-border e-commerce Development status Business model Comparison of the main modes of cross-border e-commerce 跨境电商是电子商务的一种特殊形式，在研究跨境电商之前，首先对电子商务进行概述。 3 Cross-border e-commerce has developed rapidly in recent years, with the advent of network technology and new traffic, a variety of business models has emerged. The current mainstream of cross-border e-commerce models mainly includes B2C,B2B,C2C,C2B,BMC. 一、Development status The network is a medium without boundaries, with global and decentralized features. Cross-border e-commerce that is attached to the network is therefore characterized by global and decentralized nature. 4 Business model of cross-border e-commerce Development status Business model Comparison of the main modes of cross-border e-commerce 跨境电商是电子商务的一种特殊形式，在研究跨境电商之前，首先对电子商务进行概述。 5 e-shopping basically refers to the B2C segment of e-commerce, but with a focus on the set of activities shopping that are undertaken by the consumer. In the United States, Japan, South Korea and other countries, TV shopping is an important channel for consumers to purchase goods. In this way, merchants continue to provide high-quality products and distribution services to the vast number of consumers in front of the TV. 二、Business model The network is a medium without boundaries, with global and decentralized features. Cross-border e-commerce that is attached to the network is therefore characterized by global and decentralized nature. 6 Business to customer (B2C) "Business-to-customer" is a model of e-commerce, which i