2 Overview of Cross-border E-commerce（课件）- 《跨境电子商务基础与实务（双语版）》同步教学（铁道出版社）

跨境电子商务基础与实务（双语版） Content Overview of E-commerce Overview of Cross-border E-commerce Operating mode Business model of cross-border e- commerce Platform of cross-border e-commerce International Logistics Services Pattern Technology of cross-border e- commerce Cross-border e-commerce in Hangzhou Cross-border e-commerce in Chongqing Threats and challenges Prospect of cross-border e-commerce 跨境电商是电子商务的一种特殊形式，在研究跨境电商之前，首先对电子商务进行概述。 2 Overview of Cross-border E-commerce Definition Characteristics Classification The development present situation in China 跨境电商是电子商务的一种特殊形式，在研究跨境电商之前，首先对电子商务进行概述。 3 The definition of Cross-border electronic commerce E-commerce generally refers to a new type of business operation mode based on browser/server application in an open Internet environment in a wide range of commercial trade activities around the world. In this model, buyers and sellers do not face each other with various business activities, but conduct online shopping for consumers, online transactions between merchants and online electronic payments, as well as various business activities, trading activities, financial activities and related comprehensive service activities. 一、 Definition Overview of Cross-border E-commerce Definition Characteristics Classification The development present situation in China 跨境电商是电子商务的一种特殊形式，在研究跨境电商之前，首先对电子商务进行概述。 5 The general characteristics of Cross-border electronic commerce are as follows: Global Forum Intangible Anonymous Instantaneously Paperless 二、 Characteristics （1）Global Forum The network is a medium without boundaries, with global and decentralized features. Cross-border e-commerce that is attached to the network is therefore characterized by global and decentralized nature. Cross-border e-commerce relies on e-commerce platforms for international trade, which determines the characteristics of its globalization. The global characteristics of cross-border e-commerce can maximize the sharing of information resources for sellers a