Unit7 (课件）-《商务英语》同步教学（西南财经大学出版社）

Unit Seven Section A Listening and Speaking ★ Marketing and Selling Section B Reading ★ Marketing Strategies Section C Business Writing ★ Reports Targets Section A Listening and Speaking Ⅰ. Remember the words, phrases and sentences related to marketing and selling. Ⅱ. Imitate and memorize the following dialogues. Ⅲ. Discuss the following questions with your partner. Part One Warming-up Exercises 1. What is marketing in your opinion? 2. What is the difference between marketing and sales? 3. What is the difference between domestic marketing and international marketing? 4. What kinds of give-aways have you received and how do you feel about them, for example, do you like to receive such gifts? Ⅰ. Listen to Dialogue 1-4 or statement 5, and choose the appropriate answer to each of the questions. Ⅱ. Listen to Dialogue 6 and fill in the blanks with the exact words you hear from the recording. Ⅲ. Listen to Dialogue 7 and fill in the blanks with the exact words you have just heard from the recording. Part Two Dialogues Ⅳ. Oral practice. 1. Listen to Dialogue 6 again, and then work in pairs to talk about how to develop a new market and the ways of promoting products. 2. Listen to Dialogue 7 again, and then work in pairs to talk about what market research is in your opinion. Ⅰ. Listen to Passage 1 carefully and fill in the blanks with the exact words you have just heard from the recording. Ⅱ. Listen to Passage 2 carefully and fill in the blanks with the exact words you have just heard from the recording. Part Three Passages Ⅲ. Oral practice. 1. Listen to Passage 1 again and discuss the following questions. (1) Can you add more strategies as advice for marketing and sales? (2) Can you list the various steps or actions that are involved in the marketing process? 2. Listen to Passage 2 again and talk about your opinions about brand names. Ⅰ. Listen to the following song and fill in the blanks with the exact words you have just heard from the recording. I Will