Unit 7（课件）- 《实用商务英语写作》同步教学（东南大学版·2017）

Unit 7 Business Correspondence Tasks 1. Introduction 2. Layout 3. Format 4. Common business correspondence 5. Samples 6. Exercises 7. Case study Introduction Business correspondence is the main means of written communication to establish business relations with the outside world. Business correspondence is the first impression that we make on our partners. A good business correspondence should be formal, positive, friendly and sincere. The form of a business correspondence should be more complicated. There are seven principles to be followed: clearness, conciseness, correctness, concreteness, courtesy, consideration and completeness. Layout A business correspondence contains: seven essential parts six optional parts Seven essential parts 1. Letterhead (heading)—identifies where the letter comes from 2. Date—identifies when the letter is written 3. Inside name and address—includes the name of the addressee, number and name of the street or road, name of the town or city, state or province and its zip code and name of the country 4. Salutation—the polite greeting Seven essential parts 5. Body of the letter—expresses the writer’s idea, opinion, purpose and wishes, etc; 6. Complimentary close—a matter of custom and a polite way of ending a letter; 7. Signature—signed name or mark of the person writing the letter or that of the firm he or she represents. Six optional parts 1. Reference—includes a file number department code or the initials of the signer 2. Attention line—indicates the letter should be delivered to a specific individual or section of the firm 3. Subject line—advances notice of what to expect 4. Enclosure—indicates that material other than the letter itself Six optional parts 5. Carbon copy notation—used when copies of the letter are simultaneously sent to other persons or organizations concerned; 6. Postscript—a message appended at