Unit 6（课件）- 《实用商务英语写作》同步教学（东南大学版·2017）

Unit 6 Social Correspondence (II) Tasks Letter of Congratulation Letter of Thanks Letter of Complaint Letter of Apology Tasks of Letter of Congratulation 1. Introduction 2. Principles 3. Layout 4. Samples 5. Exercises 6. Case study Introduction Letter of congratulation is common in social contacts, and it is very useful for expressing good wishes on some social occasions. It can be divided into two types: formal and informal. . In the former case, we often use invitation cards and in the latter one we use just common letters. Sending letters of congratulation is considered as a thoughtful gesture, which will help to nourish interpersonal and inter-company relationships. After receiving a letter of congratulation, you should write a reply expressing thanks. Of course, it should be short and clear. Principles a) A letter of congratulation should make receivers feel certain that he or she deserves the recognition; b) The congratulatory note should be brief and pithy; c) A letter of congratulation should be sent as soon as possible; d) The message should carry a tone of being positive, natural, warm and sincere. Layout At the beginning of a letter, congratulatory messages should be conveyed. If necessary, tell how you learnt about the good news. Then, explain the reasons why sending the letter of congratulation. Don’t forget to express how happy you are for him/her. Finally, end the letter with best wishes. Dear *** Congratulations on your recent promotion to (position) ! I know how hard you have worked to earn the recognition you presently enjoy at (name of firm) , and I feel that they are very wise in having made their choice. I believe that you will excel in your new role as (position) . Please accept our best wishes for your success in your new position. Express your congratulations at the very beginning. End with best wishes a manager Maggie: State the reason for congratulation and convey the praise. the manager! PPG Company Layout Sample