Unit 5（课件）- 《实用商务英语写作》同步教学（东南大学版·2017）

Unit 5 Social Correspondence (I) Tasks Invitation Certificate Tasks of Invitation 1. Introduction 2. Categorization 3. Principles 4. Layout 5. Samples 6. Exercises Introduction Invitation is widely used in business activities and is written in the following events: exhibitions, fundraising events, hospitality, conferences, reunions, etc. It is customary and courteous to send the invitations by putting cards or notepaper in the envelopes. On receiving invitations, guests invited should reply as soon as possible, stating clearly about acceptance or refusal. Categorization Invitation card Invitation letter Invitation card Formal invitations are usually printed in cards with standard and fixed format. It is always used for important social affairs and special occasions, for instance, an important reception, a special party. There are usually fewer words in invitation cards, giving only essential facts, concerning when, where and what. If “R. S. V. P.” (French abbreviation for “Reply if you please”) is written on invitation cards, it requires replies. If “Regrets only” (Please let us know if you cannot attend) is written on invitation cards, it requires a reply only if the guest invited cannot attend the gathering. Invitation letter It looks like ordinary letter, which is usually used for informal occasions. It does not need to follow any rigid pattern, but include the purpose of the invitation, the nature of the occasion, the place and the time of the event. Principles of Invitation Card a) Invitation card should be written in the third person; b) The layout of invitation card should be arranged in a decoratively indented form; c) The words written on an invitation card are lined according to meanings; d) Avoid using the expressions like “I’m, I’ve, We’ve”; e) There’s no punctuation marks at the end of each line; f) Invitees’ names are always handwritten on a printed line; g) The tone should be serious, sincere and courteous, so is the tone of repl