Unit 7（课件）- 《世纪商务英语口语教程专业篇Ⅰ》同步教学（大连理工·2021）

口语教程 专业篇 世纪商务英语 Ⅰ 1 What’s your competitive edge ? Unit 7 目 录 CONTENTS Warming Up 1 2 Scaffolding 3 Focus In 4 Explore More 3 Unit 1 Learning Objectives After studying this unit, you are expected to: know what a product introduction is; know how to describe a product to others. 4 Part One Warming Up Warming Up A. Listen to a conversation and fill in the blanks. brand awareness A: What do you think a company should do to create ➊ ________________for a new brand? B: I think the company can launch an advertising ➋ __________ , put ads on television, or use other media. Besides, it can also offer free samples or discounts or ➌ _________ etc. Once consumers have used the new product or have seen it advertised, it moves from the unknown to a known brand. A: And do you think ➍ _____________ provides a ➎ ____________ advantage for a company? B: Yes, because people are more likely to buy a product that carries a ❻ ____________ , well-known brand name. A: What are the characteristics of effective brand names? B: Effective brand names are easy to pronounce, recognize, and remember. They give buyers the correct connotation of the product’s ❼ _______ . campaign coupons brand equity competitive respected image Script 6 B. Read the following product introductions in the table and match them with their features listed in the box. The first one has been done for you as an example. Warming Up 7 B. Read the following product introductions in the table and match them with their features listed in the box. The first one has been done for you as an example. Warming Up waterproof reasonable price famous brand fashionable durable 8 A: What do you think a company should do to create brand awareness for a new brand? B: I think the company can launch an advertising campaign, put ads on television or use other media. Besides, it can also offer free samples or discounts or coupons, etc. Once consumers have used the new product or have seen it advertis