Unit 8（课件）- 《世纪商务英语综合教程基础篇II》同步教学（大连理工·2021）

世纪商务英语 综合教程 基础篇 Ⅱ 1 Learning Objectives In this unit, you are required to: learn different ways of business promotion; tell the advantages and disadvantages of business promotion; understand the two reading passages and master the important words and expressions in them; develop skills in using object clauses; learn to write an invitation card and a greeting card; learn how to conduct effective business promotion based on the actual needs of Chinese customers. 08 Business Promotion 2 Business Promotion Warm-up Listening and Speaking In-depth Reading Further Reading Unit8 Practical Writing Real-Life Practice Warm-up 目录页 3 social network service marketing charts comparison competition urban marketing Warm-up 目录页 My First Template 　　(1) Costco uses this method to achieve great success. By providing samples to all customers in the store, regardless of whether they purchase something, they encourage customers to buy products they may not have considered before. Small businesses don’t have the budget that Costco does but can still provide free samples to customers. 　　(2) These are offered in magazines, newspapers, on product packaging, and online. You can offer vouchers and coupons via email to your email list or as a thank-you when people subscribe to your blog or email newsletter. 　　(3) A restaurant, for example, may offer free dessert with the purchase of a meal. An electronics store may offer free batteries to customers. Chik-Fil-A recently launched a popular promotion where they offered the fi rst 100 customers to their newly-opened stores free chicken sandwiches for a year. 　　(4) Everybody loves a deal, and as Black Friday and Cyber Monday consistently demonstrates year after year, consumers will go crazy over a good price. Use holidays and events in our 2017 Marketing Calendar to your advantage by having sales or specials at your business. 　　(5) Offer them some of your products or services to be bundled into a package at their business and offer the same bundle a