Unit9（课件）- 《世纪商务英语阅读教程基础篇Ⅱ》同步教学（大连理工·2021）

世纪商务英语 阅读教程　基础篇　II 1 In this unit, you will • read about the function of fashion and brands; • increase your understanding of ways to hang on to customers; • learn how to make inferences; • be required to finish 11 tasks so as to achieve the objectives. Unit 9 Fashion and Brands 2 Unit 9 目录 Contents Part 1 Topic Introduction Part 2 Reading Skill Focus Part 3 Practical Reading Part 4 Comprehensive Reading 3 　　Fashion is a popular style or practice, especially in clothing, footwear, accessories, make-up, body, or furniture. Fashion is a distinctive and often constant trend in the style in which a person dresses. It is the prevailing styles in behavior and the newest creations of textile designers. Because the more technical term “costume” is regularly linked to the term “fashion”, the use of the former has been relegated to special senses like fancy dress or masquerade wear, while “fashion”generally means clothing, including the study of it. Although aspects of fashion can be feminine or masculine, some trends are androgynous. 　　A brand is a name, term, design, symbol, or other feature that distinguishes an organization or a product from its rivals in the eyes of the customers. Brands are used in business, marketing, and advertising. Part 1 Topic Introduction 4 Words & Expressions Meanings soothing results fondle smear proliferation retail outlet monogram counterfeited brand demographics premium battery express courier 　　In this unit，you may meet some particular terms commonly used in the topic of fashion and brands. Check the following words & expressions, and see whether you know their meanings. Use a dictionary to help you if necessary. 舒缓的效果 vt. 爱抚，抚摸 vt. 涂上，擦上；adj.弄脏的，污迹斑斑的 n. 扩散 零售商店 交织字母，花押字（某人姓名首字母构成的图案，缝制在个人衣物上等） 仿冒的品牌 Task 1：Lead-in Exercise n.人口统计数据 优质电池 快递 Part 1 Topic Introduction 5 　　What is an inference? 　　Making an inference means reading between the lines to find out what the author is really saying, or making a reasonable guess