Unit 9（课件）- 《世纪商务英语阅读教程基础篇I》同步教学（大连理工·2021）

In this unit, you will 　• read about guidelines for intercultural communication; 　• learn to read tables and graphs; 　• practice how to identify patterns of paragraphs; 　• be required to finish 9 tasks so as to achieve the objectives. Unit 9 Unit 9 Intercultural Communication 2 Unit 9 Part 1 Topic Introduction Part 2 Reading Skill Focus Part 3 Practical Reading Part 4 Comprehensive Reading 3 　　Intercultural communication is often referred to as the base for international businesses. The term is sometimes used synonymously with cross-cultural communication. It seeks to understand how people from different countries and cultures act, communicate and perceive the world around them. Aside from language, intercultural communication focuses on social attributes, thought patterns, the cultures and customs of people from other countries. Part 1 Topic Introduction 4 　　In this unit, you may meet some particular terms commonly used in intercultural communication. Check the following words & expressions and see whether you know their meanings. Use a dictionary to help you if necessary. Task 1：Lead-in Exercise Words & Expressions Chinese Meanings intercultural high context low context cultural difference variation cue norm directness punctuality ritual personal space insult adj. 跨文化的 高语境 低语境 文化差异 n. 变化 n. 暗示 n. 规范，行为标准 n. 直接，坦率 n. 准时 n. （宗教等的）仪式 个人空间 n. 侮辱，冒犯 Part 1 Topic Introduction 5 　　Definition Paragraph 　　Frequently, in a book an entire paragraph is devoted to defining a complex term or idea. The concept is firstly defined and then further expanded with examples and restatements. Signal words and expressions for Definition Paragraph include: Patterns of Paragraph Development (2) Part 2 Reading Skill Focus 6 　　Illustration Paragraph 　　This pattern of organization uses examples to present or support the main idea. Illustrations help the reader understand general or abstract thoughts by specific examples or explanations that demonstrate the idea. S