Unit 8（课件）- 《世纪商务英语阅读教程专业篇II》同步教学（大连理工·2021）

CENTURY　BUSINESS　ENGLISH 世纪商务英语 阅读教程　专业篇　II 1 In this unit, you will • read about some famous business figures, especially their stories about starting up their businesses; • increase your understanding of the role played by some business figures in their businesses，as well as their innovative thinking and personalities; • practice reading skills like getting meanings from the context, reading between the lines, scanning for specific information, skimming for information, paraphrasing, understanding pronoun reference, identifying facts and opinions, etc.; • be required to finish 15 tasks so as to achieve the objectives. Unit 8 Famous Business Figures 2 Topic Introduction Reading Skills Practice Comprehensive Reading Contents 目录 3 4 Topic Introduction 　　Who’s who is a publication for the collection of contemporary prominent people, including a lot of famous business figures in the world. They usually have made a great contribution to the society and their achievement and success have a large impact on the world. Therefore, it’s meaningful to learn something about these figures. 　　In this unit, you will learn about Michael Dell, the founder and CEO of Dell Computer Corporation and some other famous businessmen in the world. Although there is no set formula to achieve success, you will surely learn a lot after studying how they managed to start and develop their businesses. 5 Task 1: Previewing the Unit Topic 　　Look at the pictures and discuss the following questions. 　　 1. In the following picture, who is he? And how much do you know about him? Steve Jobs, was an American entrepreneur, businessman, inventor, and industrial designer. He was the co- founder, chairman, and chief executive officer (CEO) of Apple Inc.; CEO and majority shareholder of Pixar; a member of The Walt Disney Company’s board of directors following its acquisition of Pixar; and founder, chairman, and CEO of NeXT. 6 Task 1: Previewing the Unit Topic 　　Look at the pictures and discuss