Unit 7（课件）- 《世纪商务英语阅读教程专业篇II》同步教学（大连理工·2021）

CENTURY　BUSINESS　ENGLISH 世纪商务英语 阅读教程　专业篇　II 1 In this unit, you will • read about world-famous businesses, especially their cultures and strategies; • increase your understanding of the importance of company culture and innovative thinking; • practice reading skills like getting the meanings from word formation, identifying facts and opinions, and locating keywords, etc.; • be required to finish 14 tasks so as to achieve the objectives. Unit 7 World-Famous Businesses 2 Topic Introduction Reading Skills Practice Comprehensive Reading Contents 目录 3 4 Topic Introduction 　　The Fortune Global 500, also known as Fortune 500, is an annual ranking of the top 500 corporations worldwide as measured by revenue. The list is compiled and published annually by Fortune magazine. The following is a list of Year 2021. 5 Topic Introduction 6 Topic Introduction 　　These companies are of course very successful in creating revenue, but they do gain success in many other aspects as well. Therefore, learning about the key factors contributing to their continued growth and success will surely unveil a number of useful strategies for running a business. In addition, you may also be interested in the innovative thinking of their founders, whose original ideas have made their businesses unique and attractive. 7 Task 1: Previewing the Unit Topic 　　Read the list on the previous page and discuss the following questions. 　　1. Which industry do most of the companies in the list deal with? Petroleum 　　2. How many companies from China are listed, and what are they? 　　3. Can you briefly introduce one of the ten companies to your partner? Have a try. 3 or three; They are State Grit, Sinopec Group, China National Petroleum Open 8 (　 ) 1. leadership (　 ) 2. profit ( 　) 3. company culture ( 　) 4. service quality ( 　) 5. globalization ( 　) 6. strategy ( 　) 7. supplier ( 　) 8. brand ( 　) 9. localization ( 　) 10. retailer Task 2: Previewing Professional Terms 　　In this unit, you may mee