Unit9（课件）- 《世纪商务英语综合教程专业篇II》同步教学（大连理工·2021）

世纪商务英语 综合教程 专业篇 Ⅱ 1 Chain Enterprises Warm-up Listening and Speaking In-depth Reading Further Reading Unit9 Practical Writing Real-Life Practice Warm-up Unit9 2 Learning Objectives In this unit, you are required to: learn some basic knowledge about chain stores; know the advantages and disadvantages of chain enterprises; understand the two reading passages and master the important words and expressions in them; develop a reading skill—recognizing meaning clusters; develop writing skills in analyzing pie charts; understand the proper ways and possible risks to run chain stores and develop the ability to analyze problems in a holistic manner. 3 (1) Have you ever had food in these shops? Which one do you like most? _________________________________________________________________________ (2) What kind of company are they? _________________________________________________________________________ (3) Compare these food shops and find out their similarities. __________________________________________________________________________________________________________________________________________________ I have had food in these shops, and I like...most. They are chain enterprises. They have many stores with the same brand in different places and have the same standard for products or services, etc. Warm-up Unit9 My First Template (1) A franchise is an authority that is given by an organization to someone, allowing them to sell its goods or services or to take part in an activity which the organization controls. ________________________ (2) A franchiser is the concept innovator who grows by seeking partners or franchisees to operate the concept in local markets.___________________________________ (3) A franchisee is someone who is given or sold a franchise to sell a company’s goods or services._______________________ （公司授予的）特许经销权 授予（他人）特许权的公司（或组织） （公司授予的）特许经销权 Warm-up Unit9 My First Template Script ______(1) The name change of McDonald’s is a power shift within McDonald’