unit 1（课件）- 《实用商务英语写作》同步教学（东南大学版·2017）

Unit 1 Overview of Business English Writing Tasks 1. Writing Principles 2. Writing Features 3. Writing Process 4. Exercises Writing Principles 1. Consideration 2. Completeness 3. Correctness 4. Concreteness 5. Conciseness 6. Clarity 7. Courtesy 1. Consideration Give consideration to the business partner’s varied wishes, demand, interest and difficulties. Emphasize the “You ”attitude rather than the “ I ” or “ We ” attitude. Compare the following sentences: You-attitude We-attitude Congratulations to you for your success. We want to send our congratulations to you for your success. You’ll get a 5% discount if you pay by L/C. We’ll allow you a 5% discount if you pay by L/C. 2. Completeness A business letter should contain all the necessary information and data. One may use 5 Ws to check — Who, What, When, Where, and Why. Compare the following sentences: Incomplete Complete The third generation products are better. The third generation products are better than the second generation products. What the members of the Marketing Department need is exploration. What the members of the Marketing Department need is exploration of the new market. 3. Correctness Correctness means proper expressions with correct grammar, punctuation and spelling, as well as appropriate tone. Compare the following sentences: Wrong Correct The market investigation report meeting was held on Wednesday. The meeting of the market investigation report was held on Wednesday. Employees want to keep their jobs they will work hard for promotions. Employees want to keep their jobs. They will work hard for promotions. 4. Concreteness A letter should be specific and definite rather than vague, abstract and general. Compare the following sentences: Vague Concrete a substantial reduction a 10% reduction several days later on April 10 th