Unit 5（课件）-《电子商务英语》同步教学（武汉大学出版社）

Contents Page 目录页 第 1 页 Unit 5 Business Models of E-commerce Text A Text B Text C Business-to-Consumer E-commerce Business-to-Business and Consumer-to-Consumer E-commerce Understanding B2C E-commerce content 第 1 页 Business-to-Consumer E-commerce 01 Transition Page 过渡页 第 页 第 1 页 Business-to-Consumer E-commerce New words confidently ad. 信赖地， 安心地 improvement n. 改进， 进步 physically ad. 实体上的 promotion n. 促进， 促销 rapidly ad. 快速地 software n. 软件 suitable a. 适合的， 相配的 virtual a. 虚拟的 Text A 第 1 页 Some phrasess in order to 为了 online advertising 在线广告， 网络广告 be tied with 与……联系 in addition to 除……之外 in the long term 从长期来看 Business-to-Consumer E-commerce Text A 第 1 页 Some notes 美国的亚马逊公司(Amazon)成立于1995年， 是目前全球最大的网上书店。 Wal-Mart(美国沃尔玛)是世界上最大的连锁零售企业。 Business-to-Consumer E-commerce Text A 第 1 页 Analysis of sentences Internet is suitable for this kind of e-commerce as it is widely available and can support effective promotion of products and services to all kinds of potential customers. is suitable for…… 对……合适 potential customers 潜在顾客 通过互联网开展B2C业务是非常合适的，因为互联网渐变得十分普及而且它能够帮助企业针对各种各样的潜在顾客推出有效的产品和服务的促销策略。 Business-to-Consumer E-commerce Text A 第 1 页 As consumers become more and more accustomed to purchasing products online， other products categories will become popular. Analysis of sentences 此句中，“As consumers become more and more accustomed to purchasing products online”为as引导的状语从句，译为伴随着…… 随着消费者越来越习惯于在线购买产品，其他产品类别将会越来越流行。 Business-to-Consumer E-commerce Text A 第 1 页 Analysis of sentences Some experts believe that， in the long term， this type of businesses should be more successful than pure e-commerce businesses. 有专家认为，从长远来看，这类业务要比单纯的电子商务业务更成功。 in the long term 从长远来看 此句中，in the long term为插入语 Business-to-Consumer E-commerce Text A 第 1 页 Understanding B2C E-commerce 02 Transition Page 过渡页 第 页 第 1 页 New words initiative n. 率先， 开端 promotion n. 宣传， 推销 delivery n. 传送， 运送 seamless a. 没漏洞的， 完全连续的 expenditure n. 费用 coupon n. 礼券， 优待券 loyalty n. 忠诚， 忠实 t