1.1建立业务关系（课件）-《外贸英语函电》同步教学（江苏凤凰教育出版社）

交易磋商 任务一 建立业务关系 任务二 询盘 任务三 发盘 任务四 还盘 任务五 包装 保险 任务六 交易磋商 在本项目中，我们通过我国一家外贸公司与国外公司在业务磋商方面的信件往来，来掌握该项目的基本知识；会用学到的相关格式和内容表达，独立完成该环节的信件书写，并学会相关的词组句子、重要表达、实践知识等。 了解“询盘”相关的基本商务知识、写作要求和内容要点,理解“询盘”函电书写的内容、格式、步骤以及典型的表达,掌握“询盘”的信件书写，结合格式、步骤、内容等方面，完成信件书写;了解“发盘”相关的基本商务知识、写作要求和内容要点。理解“发盘”函电书写的内容、格式、步骤，以及典型的表达,掌握“发盘”的信件书写，结合格式、步骤、内容等方面，完成信件书写。 学习重点 任务一 建立业务关系 I. The Purpose and Functions of Business Letters The purposes of communication are to obtain complete understanding between the parties involved， and elicit the responses required. Generally speaking， the functions of a business letter are to ask for or to convey business information， to make or to accept an offer， to deal with matters concerning various businesses. Usually， there are certain essential requirements for a good business letter， which can be summed up in the Seven Cs， i.e. Completeness， Concreteness， Clearness/Clarity， Conciseness， Courtesy， Consideration， Correctness. These Cs often go hand-in-hand. 知识储备 任务一 建立业务关系 II. The Basic Parts of Business Letters See the letter first and find out how many parts are included in this letter： Guangdong Foreign Trade Development Corp. 779 East Dongfeng Road， Guangzhou， China Cable Address： 5527 GFTDC Telex： 44388 GFTDC CN September 15， 2010 H. J. Wilkinson & Co. Ltd. 245 Lombart Street， Lagos， Nigeria 知识储备 任务一 建立业务关系 Dear Sirs， We learned the name of your company from the Bank of China， Guangzhou /Guangzhou Branch of Bank of China. We are specialized in exporting the Chinese light industrial products， which enjoy good reputation in the world market for a long time. Enclosed please find a catalogue for your reference， and we look forward to entering into business relationship with you. Anticipate your early reply. Yours Sincerely， Liu Ming Liu Ming Sales Manager of Export Department 知识储备 任务一 建立业务关系 In sequential order of completion， a business letter basically consists of the following 13 parts.（7 of the 13 parts are basic and necessary.） （1） Letterhead（信头） As the firs