Unit3(课件）-《电子商务英语》同步教学（东北财经大学出版社）

Unit 3 Cross-border E-commerce Network Marketing Cross-border E-commerce English 1 1 Learning objectives PPT模板 http:///moban/ 2 Learning objectives 1 After studying this unit, you should: Understand the definition, characteristics, and advantages of network marketing Be familiar with various advertising forms in network marketing environment Integrate and implement network marketing strategy Improve the business English speaking skills Practice e-mail marketing, search engine marketing, live streaming marketing and other typical network marketing models Ideological and Political Education in Cross-border E-commerce English Course： As young generation, one should have dreams, ideas, abilities and a strong sense of responsibility. Only by working hard can realize one’s dream. 3 2 Leading-in PPT模板 http:///moban/ 4 Leading-in 2 Warm Up: Do you know what modes network marketing mainly includes? What are the characteristics and advantages of each mode? Please refer to the information and talk freely about your views. 5 Assisting Reading Materials 2 Leading-in Words & Phrases Words favor voucher preferential backstage homepage   Phrases purchase amount lucky draw           n.喜爱；偏爱 n.代金券；代币 adj.优惠的 adv.在后台 n.网络主页       购买金额 幸运抽奖   Notes The key to the success of E-mail Direct Marketing (EDM) is to determine the target customer group, design and promote attractive marketing activities, and don't send e-mail indiscriminately. E-mail Direct Marketing (EDM) is a good marketing method to maintain good communication with customers. 邮件营销成功的要素是确定目标顾客群，设计和推广有吸引力的营销活动，不要滥发邮件。邮件营销是一种很好的营销方式，可以保持与顾客的良好沟通。 6 Task 1 Extended exercise Please combine some relevant cases you know to analyze the characteristics and advantages of network marketing. _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ ________________