Unit2(课件）-《电子商务英语》同步教学（东北财经大学出版社）

Unit 2 Cross-border E-commerce Product Description Cross-border E-commerce English Learning Objectives 2 1 Leading-in Warm Up The following picture is a screenshot of the homepage of a cell phone cross-border e-commerce online store. Please lease share your thoughts on store design through the information in the picture. And then exchange your views and suggestions for high-quality online store design with each other. 4 Assisting Reading Materials Words & Phrases Words charger cable battery built-in manual transparent adapter storage Phrases   Model Number original Package free gift cover case screen protective film main feature       n.充电器 n.充电线 n.电池 adj.内置的, 嵌入式的 n.使用手册 adj.透明的 n.适配器 n.存储       型号 出厂包装 赠品 盖壳 屏幕保护膜 主要特征   Notes Main content of mobile phone product description includes product configuration, performance, appearance, specification, size, color, function, packaging, free gifts, accessory equipment， and other information. 手机类商品的产品介绍主要要介绍的内容是产品的配置、性能、外观、规格，尺寸，颜色，功能、包装、赠品、配备等信息。 In addition, it should also be noted that the description of products on the shelves should be constantly updated to meet consumers' shopping psychology of pursuing fashion. 此外还应注意，上架产品的信息要不断的更新，以满足消费者追求时尚的购物心理。 5 Task 1 Extended exercise   Please answer the following questions based on the above passage:   What main principles should be followed in the product description content? _____________________________________________________________________ 2. What aspects can be described as the selling points of products? _____________________________________________________________________ Reference Answer： Product description should follow the following three principles: 1st, rapid attraction. 2nd, the selling points are prominent，and 3rd, focus on content. The selling point of the product is the comparative advantage of the product compared to other similar products. It is the biggest advantage or feature of the product, which is spec