Unit 1(课件）-《电子商务英语》同步教学（东北财经大学出版社）

Unit1 Start a Cross-Border E-commerce Business Cross-border E-commerce English 1 Learning Objectives After studying this unit, you should: Understand the design and layout of market survey questionnaires Understand the basic preparations for starting an online business Understand the rules of cross-border e-commerce platforms Improve the business text reading skills Know how to efficiently select products and find suitable suppliers Ideological and Political Education in Cross-border E-commerce English Course： Establish the correct outlook on money and values.   2 Leading-in 01 3 Warm Up Do you know the major cross-border e-commerce platforms at home and abroad? Please talk about them. Figure 1-1 shows the cross-border e-commerce platform index 4 Assisting Reading Materials Words & Phrases Words reseller conduct precious questionnaire existing indifferent franchised     motivation lure fixed occupation state-owned freelancer   Phrases consumer behavior purchase behavior social relation give priority to physical store department store civil servant private entrepreneur postgraduate student           n.经销商；分销商 v.组织；安排；实施；执行 adj.宝贵的；珍贵的 n.调查表；问卷 adj.现存的；现有的 adj.一般的 v. 特许经营 授予(或出售)特许经销权(或经营权) franchise的过去分词和过去式 n.动因 n.吸引力;诱惑力 adj.固定的 n.工作；职业 adj.国有的 n.自由职业者       消费者行为 购买行为；消费心理和习惯 社交关系；社会关系 优先考虑；给……优先权 实体店面 百货公司；大百货商店 (政府的)公务员，文职人员 私营企业主 研究生   5 Assisting Reading Materials Notes questionnaire：问卷，又称调查表，由调研人员根据具体的调研目的设计制作，问卷包含一系列的调查问题，一般由单选题、多选题、问答题等组成，是调研工作中收集第一手资料的常用工具。 market survey：市场调查是企业一系列营销活动的第一步，也是企业成功营销的基础。一般意义上，市场调查是为了解目标市场的消费需求而展开的调查，通过调查反馈来实施和改进营销策略，以实现针对性的、高效益的营销。除了调查消费行为外，市场调查工作包括对供货渠道、推广手段、产品问题、营销环境等方面的调查、调研。 6 Task 1 Generally speaking, there are two basic forms of questions in the market survey questionnaire, one is fixed-alternative question（封闭式问句）, the other is the open-ended question(开放式问句). Fixed-alternative question includes both questions and answers. The respondents only need to make choices directly.