Unit 5（课件）- 《世纪商务英语口语教程专业篇Ⅰ》同步教学（大连理工·2021）

口语教程 专业篇 世纪商务英语 Ⅰ 1 There are many ways to push sales. Unit 5 目 录 CONTENTS Warming Up 1 2 Scaffolding 3 Focus In 4 Explore More 3 Unit 1 Learning Objectives After studying this unit, you are expected to: understand the reasons why companies do sales promotion; learn some typical sales promotion techniques and materials used by companies. 4 Part One Warming Up Warming Up A. A good sales promoter should be familiar with customers’ psychology, and adopt different promotional techniques for different people. What techniques will you use, and what features will you focus on if you are to promote Apple iPads to the following people? Why? A housewife: when persuading a housewife, you should give prominence to the fact that it is cheaper and practical. housewife a college student a young couple an old man a b c d A college student: you should emphasize that an iPad can help him study better. It is useful, smart and portable. A young couple: they are young. When doing sales promotion, you should let them feel the goods are fashionable and vogue. An old gentleman: you should pay attention to the appearance. It is decent. In a word, sellers should use different ways when they are promoting the same product to different kinds of people according to the customers’ characteristics and needs. 6 B. Listen to the recording and fill in the blanks with the missing information. Warming Up Script 　　Online marketing takes the Internet as a method to spread information, advertise, promote, sell, ➊__________ products or services, and so on. This involves using ➋___________ and emails to inform customers about a product, collect their ➌ ________ , and accept their orders directly through the electronic commerce ➍ ________ . 　　Online marketing activities generally focus on two goals: increasing ➎ ________ to your website and enhancing the value of your brand. The ultimate goal is to encourage consumers to always ➏ ________. distribute websites feedback platform traffic prefer 7