Unit 3（课件）- 《世纪商务英语口语教程专业篇Ⅰ》同步教学（大连理工·2021）

口语教程 专业篇 世纪商务英语 Ⅰ 1 Unit 3 Who are your potential customers? Learning Objectives After studying this unit, you are expected to: • get a general idea of target markets; • know how to identify target markets. 2 目 录 CONTENTS Warming Up 1 2 Scaffolding 3 Focus In 4 Explore More 3 Part One Warming Up A. Listen to the recording about target markets and fill in the blanks to get a general understanding about them. A target market is a group of customers that a business has decided to ➊ ____ its marketing efforts, and ultimately its ➋ ___________ towards. Evidently, a business must have a clear ➌ ________ of its target market as it will help ➍ _____ its target consumers and ➎ _______ what their needs and suitability are. A target market ➏ _______ of custom-ers that share similar ➐ ____________, such as age, location, ➑ ______, and lifestyle, to which a business directs its marketing efforts and sells its products. As marketing efforts are becoming increasingly ➒ _____ based, it is essential to find the right target market for marketing ➓ _________. aim merchandise definition reach analyze consists characteristics income online campaigns Script Warming Up 5 A target market is a group of customers that a business has decided to aim its marketing efforts, and ultimately its merchandise towards. Evidently, a business must have a clear definition of its target market as it will help reach its target consumers and analyze what their needs and suitability are. A target market consists of customers that share similar characteristics, such as age, location, income, and lifestyle, to which a business directs its marketing efforts and sells its products. As marketing efforts are becoming increasingly online based, it is essential to find the right target market for marketing campaigns. Back Script 6 ➊ Are your target customers male or female? ➋ ➌ ➍ ➎ ➏ B. Once you’ve identified your target market, try to describe it with as much detail as you can. List some questio