Unit 4（课件）- 《世纪商务英语口语教程专业篇Ⅰ》同步教学（大连理工·2021）

口语教程 专业篇 世纪商务英语 Ⅰ 1 How do we distribute our products? Unit 4 目 录 CONTENTS Warming Up 1 2 Scaffolding 3 Focus In 4 Explore More 3 Unit 1 Learning Objectives After studying this unit, you are expected to: tell the differences between direct and indirect distributions; know how to introduce a famous cross-border e-commerce platform. 4 Part One Warming Up Warming Up A. Listen to a piece of material about distribution channels and complete the chart below. Indirect Direct Manufacturer Manufacturer Wholesaler Retailer Consumer Consumer Script 6 B. Based on the information from A, try to give examples of companies using direct distribution and those using indirect distribution. Warming Up 7 Distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumers or business users that need it. There are two channels of distribution available to companies, one is direct distribution, and the other one is indirect distribution. Direct distribution refers to distributing a product directly from the manufacturer to the consumer. For example, Dell Computers provides its product to its target customers directly. The advantage of direct distribution is that it gives a manufacturer complete control over their product. Indirect distribution involves distributing your product by using an intermediary. For example, a manufacturer sells its product to a wholesaler, and the wholesaler resells it to the retailer, and finally the retailer sells it to the consumer. 　In a word, distribution strategy is about how effectively a company gets its product to consumers and end users. Companies can sell their products directly to the consumers or through intermediaries. The best distribution strategy will depend on the product needing to be distributed and the “wants and needs” of the company’s customers. Script Back 8 Part Two Scaffolding Scaffolding 1. quarter /ˈkwɔːtə(r)/n. 季度 ;季 译　文 10 Scaffolding 2.