Unit 3（课件）- 《世纪商务英语综合教程基础篇II》同步教学（大连理工·2021）

世纪商务英语 综合教程 基础篇 Ⅱ 1 Learning Objectives In this unit, you are required to: know the importance of targeting new clients; learn how to target new clients; understand the two reading passages and master the important words and expressions in them; develop skills in using restrictive attributive clauses; learn how to write Topic Sentence Composition and Outline Composition. understand the importance of following national policies, regulations and the developing trend of the industry. 03 Targeting Clients 2 Targeting Clients Warm-up Listening and Speaking In-depth Reading Further Reading Unit3 Practical Writing Real-Life Practice Warm-up 目录页 3 Demographics: ____________________________________________________________________________________________ Psychographics: ____________________________________________________________________________________________ Age, Location, Gender, Income level, Education level, Marital or family status, Occupation, Ethnic background Personality, Attitudes, Values, Interests/hobbies, Lifestyles, Behavior Warm-up 目录页 My First Template 1. _____________________________________ 2. _____________________________________ 3. _____________________________________ 4. _____________________________________ 5. _____________________________________ 6. _____________________________________ those who use computers, such as IT professionals, teachers, secretaries, etc. young women white collars, young people, etc. elderly people, hospitals or clinics , etc. mothers with children under 3 sports fans, sports players, etc. Warm-up 目录页 My First Template Listening and Speaking 目录页 My First Template Script (1) What’s the woman’s problem? 　　A. She fails to keep in contact with the man.　　　B. The list of potential clients is too long. 　　C. She cannot give the man some advice.　　　 D. She cannot finish her work on time. (2) What’s the advantage of advertising according to the man? 　　A. It’s not hard.　　　B. It’s cheap.　　　C. It’s effective.　　　D. It’s eye-catching