Unit 5（课件）- 《世纪商务英语阅读教程专业篇I》同步教学（大连理工·2021）

阅读教程　专业篇 世纪商务英语 2 Topic Introduction Reading Skills Practice Comprehensive Reading 3 4 Topic Introduction 　　Promotion refers to raising customers’ awareness of a product or brand, generating sales, and creating brand loyalty. Promotion covers the methods of communication that a marketer uses to provide information about his product. Information can be both verbal and visual. It is one of the four basic elements of the marketing mix, which includes the four Ps: price, product, promotion, and place. Promotion is also defined as one of the five factors in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention is needed for each of the five factors, and how much money is required. 5 Task 1: Previewing the Unit Topic Look at the picture below and discuss the following questions. 1. Where would you probably find the following advertisement? 2. What is the advertising about? Do you like it? Why or why not? 　　3. If you are asked to run a promotional campaign for the product shown in the photos, what will you do to promote it? On the sides of highways. A kind of cocktail. I like it because it’s attractive and delightful. 6 Task 2: Previewing Professional Terms 　　 In this unit, you may meet some particular terms commonly used when people talk about promotion. Now, check the following words and expressions and match them with their meanings. Use a dictionary for help if necessary. e i a b c g d f h j 7 8 Reading Skills Practice 　　 In this part, you will meet different types of fragmented reading materials such as advertisements, a news report, an extract, a worksheet, etc., which may show you further information about promotion and help you practice your reading skills. 9 10 11 12 13 　　1. Patel Ballard Executive Recruitment Consultants: __________ 　　A. a company that recruits senior to mid-level managers B. a blue-chip organization that provide