Unit 4（课件）- 《世纪商务英语综合教程专业篇I》同步教学（大连理工·2021）

世纪商务英语 综合教程 专业篇I 1 Warm-up Listening and Speaking In-depth Reading Further Reading Unit4 Practical Writing Real-Life Practice Warm-up Unit4 2 Learning Objectives In this unit, you are required to: list some company names for online advertisements; tell different forms of online advertisements; understand the two reading passages and master the important words and expressions in them; develop skills in using comparative degree and superlative degree; develop skills in writing recruitment advertisements. cultivate strong business ethics and loyalty, and develop analytical ability and problem-solving skills. 04 Online Advertising 3 E A F C B D Warm-up Unit4 My First Template If you can, find some McDonald’s online advertisements and list them below: ____________________________________________________________ Warm-up Unit4 My First Template Smart phones, desktops, servers, notebooks, tablet computers, net books, peripherals, printers, televisions, scanners, storage devices... ______________________________________________________ fast food, such as hamburgers, French fries, soft drinks, etc. athletic footwear and apparel, athletic and recreational products, sport equipment, etc. Warm-up Unit4 My First Template _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ automobiles, trucks, buses, internal combustion engines, luxury vehicles, etc. Macintosh, iPhone, iPad, iPod, Apple Watch, Apple TV, HomePod, etc. drinks, cakes, etc. Warm-up Unit4 My First Template (1) Digital advertising was just a bunch of banners placed prominently on websites ________ago. A. 12 years　　　B. 2 years C. 20 years D. 22 years (2) Digital advertisements are put on________. A. TV 　　　　 B. newspapers C. the Internet D. magazines (3) Online advertising is one of the ________ growing ways to reach the a