Unit9（课件）-《商务英语》同步教学（上海交通大学出版社）

UNIT 9 How to Succeed in Business Marketing? Learning Objectives How to market products 1 How to advertise products 3 2 How to promote products Teaching Contents Focus on the Topic 1 Vocabulary Study 2 Reading One 3 Task-driven Practice 4 Achievement Test 7 Writing 6 Reading Two 5 Part 1 Focus on the topic Pair Work: Discuss the following questions with your partner. 1. Do you know the four Ps of marketing? What are they? 2. What are the main promotion activities? 3. What’s the function of business advertising? 4. What are the main types of business advertising? Part 2 Vocabulary study 1. Fill in the blanks with the appropriate words given in the box. (1) Schools must meet the of new technology. (2) Reducing prices is a common sales . (3) Water is not a proper for wine. (4) His was to take part in the competition and win. (5) We decided that we needed to change our from the 30s to the 40s. Keys challenge tactic substitute objective target market 5 1. Fill in the blanks with the appropriate words given in the box. (6) The company runs a successful operation. (7) We should a time and a place for the meeting. (8) Lack of conf idence is the biggest to investment in the region. (9) He continued to his presentation after greeting the audience. (10) I decided to the sofa bed. Keys direct mail specify barrier outline ditch 2. Match the words with their definitions in the right column. 1 2 3 4 5 6 7 8 b c h a g d e f Keys Part 3 Reading One Reading one Exercises Read for Main Ideas Choose the best answer to complete the sentence according to the passage. This passage tells us how to . A. develop a marketing plan B. create a website C. carry out your marketing plan D. market &