Unit8（课件）-《电子商务英语》同步教学（上海交通大学出版社）

Unit 8 What Makes Branding “Good” on the Web? Unit 8 I . Focus on the topic II. Vocabulary study I III. Reading one IV. Task-driven practice V. Reading two VI. Writing What Makes Branding “Good” on the Web? I VII. Achievement Test Unit 8 Learning objectives To know why online branding is important To know how to brand on the Internet To know how Dell’s Preferred Accounts work What Makes Branding “Good” on the Web? Unit 8 Part 1 Focus on the topic 1. What is online branding and why online branding is important? 2. Do you know the methods to brand on the Internet? 3. Do you know how Dell’s Preferred Accounts work? Home Unit 8 Part 2 Vocabulary study profile projection awareness consistent maintain hesitate approve military To ____________ a youthful appearance, make it a habit to put on sunscreen. (2) These actions are _______________ with his principles. (3) He always seems to have a strong ______________ of environmental protection. (4) They took me into a ________________ room to see a picture. (5) We first build up a detailed ________________ of our customers and their requirements. (6) Obviously, he never identifies himself with something of which he does not ________ . (7) Although _____________ training very tired, let me benefit, I began to live like this. (8) I do not ______________ to call out the sound, he had no choice to respond to me. Exercise one. Keys maintain consistent awareness projection profile approve military hesitate Home Unit 8 (1) Until now, Facebook did not respond to a question about whether the site removes pets’ _____________ pages. A. Profiling B. file C. profile D. filing (2) No doubt, one of the most pressing campaigns of our times is that for sustainability and environmental __________________. A. awareness B. admire C. aware D. admiration (3) You should always keep your domai