Unit 5（课件）-《电子商务英语》同步教学（上海交通大学出版社）

Unit 5 What Is Electronic Marketing Structure? I . Focus on the topic II. Vocabulary study I III. Reading one IV. Task-driven practice V. Reading two VI. Writing What Is Electronic Marketing Structure? I VII. Achievement Test Learning objectives ● To know electronic commerce marketing structure ● To know what B2B, B2C, C2B, and C2C are ● To know the advantages and disadvantages of the above E-Commerce What Is Electronic Marketing Structure? Part 1 Focus on the topic 1. What have you known about E-Commerce marketing structure? 2. Your friend bought a book online. Which do you think this is: B2B, B2C,C2B, or C2C? Why? 3. If a company wants to buy some sugar online, what do you think it should do? Home Part 2 Vocabulary study market numerous discard different appropriate describe contribute favor specify competitive His of the accident made all the people present breathless. Please don’t accept these payment terms. The quality of the product is super. Our price is very for the similar product. Which line are you in? . Before put the equipment to use, please make clear the _______. Despite attempts to diet, her weight soared again. After a sleepless night, the ash tray was full of _______ cigarette butts. He panicked when he found himself unable to between his imagination and the real world. People would remember his to the unity of the nations. The teacher can take action when students get distracted from the lecture. Exercise one. Keys description unfavorable competitive Marketing specification numerous discarded contribution differentiate appropriate Home 1. B2B is the short form for Business-to-Business. It refe