Unit 2（课件）- 《世纪商务英语口语教程专业篇Ⅰ》同步教学（大连理工·2021）

口语教程 专业篇 世纪商务英语 Ⅰ 1 Unit 2 Learning Objectives After studying this unit, you are expected to: • know the four factors of SWOT; • know how to make a SWOT analysis for a company. Let’s make a SWOT analysis for our company! 2 目 录 CONTENTS Warming Up 1 2 Scaffolding 3 Focus In 4 Explore More 3 Part One Warming Up A. Listen to a passage about SWOT analysis and complete the notes below. Strengths • What unique or lowest-cost ______ can you draw upon while others can’t? • What do people in your ______ see as your strengths? • What is your company’s Unique ______ Proposition (USP)? Weaknesses • What could you _______, what should you avoid? • What are people in your market likely to see as your __________? • What factors make you _________? unique market Selling improve weaknesses lose sales Opportunities • Changes in __________ and markets. • Changes in __________ policy related to your field. • Changes in social patterns, population profiles, _______, and so on. technology government lifestyle Threats • What ________ do you face? • What are your __________ doing? • Is the changing technology __________ your position? obstacles competitors threatening Script Warming Up 5 For managers of companies or organizations, SWOT analysis is a very useful technique for understanding their own strengths and weaknesses, and for identifying both what opportunities are open to them, and what threats they are facing. Strengths and weaknesses are often relate to internal factors of a company or an organization, while opportunities and threats generally relate to external factors. For this reason, SWOT analysis is sometimes called Internal-External Analysis. How to identify these four factors? Here are some tips. 　When thinking about strengths, try to ask yourself some relevant questions like: what unique or lowest-cost resources can you draw upon while others can’t? What do people in your market see as your strengths? And what is your company’s Unique